Creating a Chapter Scholarship: Part 2

Welcome to the second installment of "Creating a Chapter Scholarship". Part 1 can be found HERE. After deciding to start a recruitment scholarship, the next important part of the process is creating the application process.

Name
Your scholarship needs an appealing name that will encourage people learn more about it. Very few people are going to look at the "Lambda Alpha Mu Epsilon Scholarship". There are a couple different areas of inspiration that you can turn to so as not to re-invent the wheel:

Organizational Mottos- Example: Men of Principle (Beta), True Gentlemen (SAE), Greatest Version (Phi Delt), The Pen is Mightier (AXD)

Organizational Symbols- Example: Sword & Shield (Phi Delt), White Cross (EX), Lyre (AXO)

Organization/Personal Values- Example: Love, Honor, Truth (SN), Scholars, Leaders, Athletes, Gentlemen (Pike)

Campus Specific- Example: Future Tiger, 12th Man, Cameron Crazies, The U

These areas are not mutually exclusive. Feel free to mix and match until you find an attractive title.

Description
Somewhere in the application you need to answer the following questions:
Who are you (organization)?
Why are you giving out the scholarship?
Who is eligible to apply?
Who do I contact with questions?
What is the scholarship for?
What awards are available?
What are the criteria to win?
When are applications due?
When will winners be notified?
How will winners be notified?
How are materials collected?
Do I have to join the fraternity to win?

Potential Collectables
There is a wide variety of information you can collect from an applicant. The amount of the potential scholarship can dictate what is appropriate. No one is going to write 10 essays to win $250. Here are some possible ideas:

Form Data: Name, Address, Phone Number, Email, GPA, Interests, Involvement, Leadership, Employment, Hobbies
Essays: See Below
Letters of Recommendation: How many? From who? How should they be collected?
Resume
Transcript: To prove grades
Professional Photo

Essay Questions
The goal here is not to punish applicants, but rather to learn more about them. Make sure to outline the formatting requirements and be clear as to which questions to answer and their length. Additionally, you want to tailor your questions to a potential recruitment pitch by asking things such as:

What is the importance of networking and how does one build their network in college?
What is the importance of involvement and how has involvement impacted you?
What are your goals and how to you plan to achieve them?
What is your greatest accomplishment?
What is your favorite leadership quote and how does it apply to your life?

Collection
How should applicants turn in their application? I'm of the opinion that sending in a paper application makes things seem more official. The only facet to that is that there has to be someone collecting them on the other end ie: you can't have people send them to the chapter house if there's no one there. Another option would be to use digital resources such as GoogleDocs or having an applicant email everything.